“Grow An Audience”Social Media Development in 2023
You are expected to be knowledgeable about current real estate market trends as agents. The challenge is keeping up with social media developments. Without a doubt, social networking is a useful tool for expanding your business. But because things are shifting quickly for 2023, it's critical to understand what and how you should publish if you want to gain from it. Additionally, it can be difficult to keep up with all the changes that are essential to your success on social media given the abundance of platforms available.
Chelsea Peitz, a former real estate agent who is now a social media expert and the best-selling author of "What to Post," provided six changes to make your social media postings more successful at reaching the correct audience on a recent episode of The WalkthroughTM.
1. Be as present in videos as you are in person
Being genuine and able to connect with others are vital. That entails refraining from outsourcing the creation of your videos. We must be conscious of "the digital vs. the tactile," according to Peitz.
2. Produce quick videos
Many people believed TikTok would never be a medium that real estate salespeople could use successfully, yet the contrary is really true. TikTok was where short-form videos first emerged, but they are now widely used.
3. Begin by utilizing one platform at a time
The first step is to start, however it's not advised to try to post on several sites at once. Peitz advises beginning with a single platform and expanding from there.
4. Employ a hook
Making a strong "hook" is the greatest approach to convince your viewers to stop scrolling and watch your video. Your viewers will be drawn in and want to watch more if you do this. According to Peitz, a strong hook typically starts with a question and the pronoun "you."
5. Recognize your audience
You could be perplexed as to why your engagement level is lower than usual. Alternatively, perhaps you're getting fewer remarks or likes. The good news is that you should postpone doing a creative content revamp because it might not have anything to do with your content. Instead, take advantage of the chance to interact with your audience and introduce yourself.
6. Don't concentrate on the quantity of views
According to Peitz, the quantity of views you receive does not necessarily indicate how valuable something is.
They are not equivalent to relationships and transactions, according to Peitz. "Create your own metrics so you can measure things that matter and that you can control, like tracking how many people you communicate with in a direct message or how many one-to-one videos you send."
You'll get off to a good start when writing a social media post by keeping these six tips in mind, regardless of your area of expertise. Consistency, however, is the secret to your long-term success, just as in real estate.
Reference: https://www.homelight.com/blog/agent-social-media-for-real-estate-2023/
